This just looks like a simple and sophisticated restaurant venue located in New York City. I am drawn to these spaces that are semi casual but have a sense of eloquence. I would never describe them as unpretentious because I find that when people describe things as unpretentious - they are typically wrong. Anywhere that serves food in stylish ways is meant to draw in the pretentious...it comes naturally and to deny that would be stupid.
It didn't hurt that the name is James...for personal reasons :)